FIT FOR FAIR
The most of the sportswear under the famed names of Nike, Adidas etc. is actually manufactured in countries of the third world and by women labour mostly. These brands are presented and advertised on world-wide sports events and on mass media but the actual products are the fruits of underpaid and rights-deprived women labour, facts the final consumer is usually unaware of and is misled by the brands’ popular image.
Fit for Fair is a three-year project aiming at raising awareness on the conditions in the garment industry in less developed countries. It comes as a tool for bridging the cultural gap in the ideas for decent labour in the north and south poles of the European Union and in third countries. More often than not buyers and consumers of high quality sportswear in the so-called developed North are unaware of the working conditions and the low-rate pay the hand manufacturing these goods is forced to comply with.
The project is intended to develop a more critical approach to buying and consuming sportswear on behalf of the final consumer and thus it is expected to improve the working conditions for the employed in the industry.
The project is jointly financed by the European Commission and other sources and it is going to be implemented by a panel of partner organizations from Germany, Slovakia, Bulgaria, Romania, the UK and Moldova as well as South American organizations from Nicaragua and El Salvador, the leading partner in the team being the German Christliche Initiative Romero (CIR). The Bulgarian partner is Gender, Education, Research and Technologies Foundation.
FIT FOR FAIR is targeted mostly at provoking a change in the mindset and behaviour patterns of youth and teenagers as well as their surrounding adults with regard mostly to raised awareness to the human cost in the production of high quality sportswear. The project is designed to be of benefit to both developed and developing countries by offering insights into the differences between the ideas of labour rights and responsibilities of these two groups (the consumer public and the manufacturing labour) and thus helping in shortening the distances that separate them.
The project intends to achieve results via a number of means and namely through media (print and electronic), organization of series of seminars and workshops and training of multipliers or persons who are personally engaged and interested in the issues and who have contacts in the targeted groups.